Privacy Policy
Effective Date: 23-May-2023
Last Updated: 23-May-2023
Element Kitchen (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website www.elementbar.co.uk (“Website”).
We are the Data Controller of your personal information.
1. Information We Collect
We may collect the following types of personal data:
Event enquiries: If you submit an enquiry through our Website, we collect your full name, email address, and telephone number.
Table reservations: Table bookings are processed by OpenTable. We do not collect your reservation information directly, but we may receive your name and booking details to confirm and manage your reservation.
Website usage data: Through Google Analytics, we collect information about how you use our Website (such as IP address, device type, browser, and browsing behaviour).
Fonts and performance: We use Adobe Fonts, which may collect technical data necessary to deliver fonts to your device.
2. Lawful Bases for Processing
Under the UK GDPR, we must have a lawful basis to process your data. We rely on the following bases:
Contract: To manage and confirm reservations made through OpenTable.
Legitimate interests: To respond to enquiries and to improve our Website performance using analytics.
Consent: Where required for certain cookies or tracking technologies (via your browser settings or cookie preferences).
Legal obligation: If required to share information with authorities.
3. How We Use Your Information
We use your personal data to:
Respond to your event enquiries.
Confirm and manage reservations made through OpenTable.
Monitor, analyse, and improve the performance of our Website.
Comply with legal obligations.
4. Sharing of Information
We do not sell your data. We may share your data only with:
Service providers (e.g., OpenTable, Google Analytics, Adobe Fonts).
Legal authorities where required by law.
Each provider processes your data in line with their own privacy policies.
5. International Transfers
Some of our service providers (such as Google) may transfer your data outside the UK/EEA. Where this occurs, appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data.
6. Data Retention
We only keep your personal data for as long as necessary for the purposes collected:
Event enquiries: kept for up to 12 months after our last correspondence.
Reservation information: kept in line with OpenTable’s policies and for as long as necessary to provide our services.
Analytics data: retained according to Google Analytics’ retention settings (typically up to 26 months).
7. Your Rights
Under the UK GDPR, you have the following rights:
Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete data.
Erasure: Request deletion of your personal data, where applicable.
Restriction: Request restriction of how we use your data.
Objection: Object to processing where we rely on legitimate interests.
Data portability: Request transfer of your data to another provider.
Withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise these rights, please contact us (details below). You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
8. Security
We take appropriate technical and organisational measures to protect your data, but please note that no transmission over the internet is completely secure.
9. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
Element Kitchen
St Albans Road West, Hatfield, AL10 9RH, United Kingdom
Phone: +44 (0)1707 932 700
Email: info@elementbar.co.uk
Website: www.elementbar.co.uk
